🦷 Case Study: How SmileBright Dental Increased New Patient Bookings by 104% with OBX Systems’ AI Voice + Chat

Overview

Client: SmileBright Dental
Industry: Dentistry (Cosmetic & General)
Location: Tampa, Florida
Core Services: Cosmetic Dentistry, Invisalign, Cleanings, Implants, Emergency Care

The Challenge

SmileBright Dental was attracting plenty of leads through ads and referrals — but most new patient inquiries came after hours or during peak office times.

Their front desk staff couldn’t keep up with the influx of calls, texts, and website messages, resulting in missed opportunities and frustrated potential patients.

Key pain points:

• Missed calls and voicemails after closing

• Long hold times during busy office hours

• Lost leads from Facebook and website inquiries

• Manual scheduling slowing down new patient onboarding

“We realized how many people were trying to reach us after hours — and how many of those calls we were missing. It was painful to watch money walk out the door.”
— Dr. Patel, Owner of SmileBright Dental

The Solution: OBX Systems’ AI Voice + Chat for Dental Offices

OBX Systems deployed a custom AI communication system that combined both Voice AI and Chat AI to handle patient inquiries, appointment scheduling, and lead follow-ups — automatically.

1️⃣ Voice AI Receptionist

• Answers every patient call 24/7 with a calm, professional voice

• Shares details about dental procedures, pricing, and insurance options

• Schedules cleanings, consultations, and emergency visits directly on the practice calendar

• Routes urgent patient calls to on-call staff instantly

2️⃣ Chat AI Assistant

• Handles inquiries via the website, Google Business Chat, and Facebook Messenger

• Answers FAQs like “Do you take Delta Dental?” and “How soon can I come in?”

• Captures lead details and syncs them to the practice’s dashboard

• Sends automated appointment confirmations and follow-up reminders

The Results

Within 90 days, SmileBright Dental saw major improvements in both efficiency and revenue.

Metric Before AI After AI (90 Days)

New Patient Bookings Baseline +104% Increase

Missed Calls 38% 0% (100% coverage)

Average Response Time 2–5 hours Instant

After-Hours Leads Minimal +72% Increase

Staff Time Spent on Phones 25+ hrs/week Reduced by 40%

“The AI voice sounds so natural that new patients think they’re speaking with our front desk team. It’s like having a full-time receptionist who never sleeps.”
— Dr. Patel, SmileBright Dental

Why It Worked

• Instant Response = More Patients: AI captures every lead immediately.

• 24/7 Availability: Even after hours, patients can book and get answers.

• Consistent Professional Tone: Every interaction feels warm and human.

• Automated Scheduling: Appointments are booked and confirmed instantly.

• Less Stress for Staff: The front desk can focus on in-office patients.

Key Takeaway

Dental practices using OBX Systems’ Voice AI and Chat AI never miss a call, respond faster, and book more patients — all while improving the patient experience and reducing staff workload.

Ready to Automate Your Dental Practice?

🦷 Capture more patients, eliminate missed calls, and provide 24/7 service.
Call our demo line at (203) 945-1358 to see how it works for a Medspa, or Book a Live Walkthrough to see it in action by calling us at 631 740 0597.

OBX Systems — AI Voice + Chat Solutions That Keep Your Dental Practice Smiling.