🩵 Case Study: How New Medspa Increased Bookings by 127% with Chat AI + Voice AI

Overview

Client: New Medspa
Industry: Medical Spa (Aesthetics & Wellness)
Locations: 4 across Connecticut
Core Services: Botox, Lip Fillers, Laser Treatments, Skin Rejuvenation

The Challenge

As New Medspa expanded to multiple locations, they faced a growing problem:
their communication systems couldn’t keep up with demand. Each location had its own staff and phone procedures, leading to inconsistent responses and missed opportunities.

Key pain points:

• Missed calls during peak hours and after closing

• Leads not being followed up with quickly enough

• Front desk staff overwhelmed with call volume

• Inconsistent patient experience across locations

“We were spending thousands on marketing every month, but losing leads before we ever spoke to them.”
— Marcus, Owner of New Medspa

The Solution: AI-Powered Voice + Chat Automation by OBX Systems

To solve these challenges, OBX Systems implemented a custom AI communication system using both Voice AI and Chat AI — built and branded through our own proprietary automation platform.

1️⃣ Voice AI Receptionist

• Answers every call 24/7 in a warm, human-like tone

• Provides treatment details, pricing, and pre/post-care info

• Books consultations directly into the medspa’s calendar

• Routes urgent calls to the correct staff or location

2️⃣ Chat AI Assistant

• Responds instantly on the website, text, and Instagram DMs

• Handles common questions about pricing, availability, and procedures

• Captures new leads and automatically updates the medspa’s dashboard

• Sends personalized follow-ups, confirmations, and reminders

The Results

After just 6 months, New Medspa saw measurable growth across all key metrics.

Metric BeforeAI After AI (6 months) Consultation Bookings Baseline +127% increase

Missed Calls Frequent 0 missed calls

Staff Hours on Phones 30+ hrs/week Reduced by 32%

Response Time 2–6 hours Instant

Patient Satisfaction 7.4/10 9.3/10

“The AI sounds so natural — people actually think it’s a real receptionist. It’s like adding two full-time employees without the payroll.”
— Marcus, Owner of New Medspa

Why It Worked

• Instant Lead Response: Every inquiry gets answered immediately, day or night.

• Human-Like Experience: Voice AI engages with warmth and professionalism.

• Automated Efficiency: AI handles the busywork while staff focus on patients.

• Consistent Branding: Same tone, quality, and accuracy across every location.

• Secure & Compliant: Designed to meet privacy and security standards for medspas.

Key Takeaway

Medspas using OBX Systems’ Chat AI and Voice AI transform the way they engage with patients — turning missed calls into booked appointments, and manual follow-ups into seamless automation.

Ready to Automate Your Medspa?

✨ Experience the power of AI Voice + Chat automation.
Call our demo line at (203) 945-1358 to see it in action.

OBX Systems — Helping medspas turn every conversation into a booked appointment.