🧱 Case Study: How Apex Roofing Booked 3× More Jobs Using OBX Systems’ Chat AI + Voice AI

Overview

Client: Apex Roofing
Industry: Roofing & Exterior Contracting
Location: Dallas, Texas
Core Services: Roof Repair, Replacement, Insurance Claims, and Inspections

The Challenge

Apex Roofing was generating plenty of leads — but losing most of them before a quote was ever scheduled.

The problem wasn’t marketing — it was response time and consistency.
Homeowners would call after hours, leave voicemails, or message the company online… and often never hear back in time.

Key pain points:

• Missed calls during storms and busy season

• No one available to answer late-night or weekend inquiries

• Leads slipping through the cracks

• Staff stretched thin between job sites and the office

“We’d get 20–30 missed calls after a big storm. By morning, those leads already called another roofer.”
— Jason, Owner of Apex Roofing

The Solution: AI Communication Built for Roofers

OBX Systems implemented a custom AI Voice + Chat automation system built specifically for roofing contractors — designed to capture every lead instantly and convert them into booked inspections.

1️⃣ Voice AI Receptionist

• Answers every call 24/7 — even during storms or after hours

• Provides service details and collects homeowner info

• Schedules roof inspections directly onto the company calendar

• Routes urgent claims or commercial inquiries to the correct estimator

2️⃣ Chat AI Assistant

• Embedded on the website and Google Business Chat

• Handles instant messages from homeowners with roof leaks or storm damage

• Gathers contact info, service address, and project type automatically

• Sends confirmation texts and reminders before scheduled inspections

The Results

After implementing OBX Systems’ AI solutions, Apex Roofing’s lead capture and scheduling performance skyrocketed.

Metric Before AI After AI (90 Days)

Booked Inspections Baseline 3× Increase

Missed Calls 42% 0% (100% coverage)

Response Time 3–6 hours Instant

Average Job Close Rate 28% 44%

Customer Satisfaction 8.1/10 9.5/10

“We don’t lose leads anymore. The AI books jobs while we’re on roofs — it’s like having a full-time office staff that never sleeps.”
— Jason, Owner of Apex Roofing

Why It Worked

• Instant Response = More Jobs: Every call and message answered automatically.

• Storm-Ready System: Handles call surges during bad weather.

• Seamless Scheduling: AI books inspections directly for sales reps.

• Consistent Professionalism: Same friendly, branded experience every time.

• No Overhead: Replaces the need for after-hours staff or call centers.

Key Takeaway

Roofing companies using OBX Systems’ Chat AI + Voice AI stop losing leads to missed calls and start booking more jobs automatically — even while their crews are in the field.

Ready to Automate Your Roofing Business?

🏠 Capture more leads, book more inspections, and never miss another call.
Call our demo line at (203) 945-1358 or Book a Live Walkthrough to see it in action.

OBX Systems — AI Voice & Chat Solutions That Keep Roofers on Top.